Brand · Italy
Bulgari
145-year-old Italian marshmallow specialist from Lombardy. Wholesale by the case, shipped from California.
Brand profile
About Bulgari
Bulgari is an Italian confectionery company, Bulgari Agostino srl, founded in 1880 in Lombardy and family-owned through four generations. The brand specializes in soft, 3D-molded marshmallows in fruit shapes and the brightly-colored novelty pieces that anchor European candy-bar walls. It is not affiliated with the Italian luxury jewelry house Bvlgari.
Bulgari Agostino was founded in 1880 by the Bulgari family in Pavone del Mella, Brescia (Lombardy). The original business was a small handicraft pastry and sugar-sweet workshop; over 145 years it has grown into a globally-exporting marshmallow specialist while remaining family-owned and independent.
The brand's defining product is its soft, airy marshmallow in playful 3D shapes, 30+ designs and colors at any time, including the vivid blue stars, ice cream cones, fruit shapes, and seasonal animal molds. Most pieces are sized for pick-and-mix programs and candy-bar bowls, with strong visual impact on a wall.
Bulgari is not affiliated with the Bvlgari jewelry house, the brands share a family name but are entirely separate companies. The confectionery brand is owned by Bulgari Agostino srl in Brescia.
- Country of origin
- Italy
- Headquarters
- Pavone del Mella, Brescia, Italy
- Founded
- 1880
- Ownership
- Independent
Featured lineup
Signature Bulgari products
The flavors and shapes Bulgari is best known for. All wholesale by the case from our LA warehouse.
- 01
Blue Stars
Vivid blue star-shaped marshmallows, the brand's most recognized visual SKU on candy-bar walls.
- 02
Ice Cream Cones
Mini soft marshmallow cones in fruit flavors; nostalgic format with strong visual appeal.
- 03
Fruit Marshmallows
Fruit-shaped marshmallow assortment, pears, strawberries, apples in matching colors.
- 04
Sour Strawberry Marshmallow
Sour-coated strawberry-shaped marshmallow; one of the brand's more recent additions.
- 05
Bulgarino Wafer Bites
Wafer-based snack with egg-white cream and chocolate coating; a single-serve format outside the marshmallow range.
Buyers also ask
Frequently asked about Bulgari
Is Bulgari candy related to the jewelry brand?
No. Bulgari Agostino srl is an Italian confectionery company founded in 1880 in Lombardy. It is entirely separate from the Bvlgari (often stylized Bulgari) jewelry and luxury-goods house. The brands share a family name but no corporate connection.
What is Bulgari candy?
Bulgari is an Italian marshmallow specialist founded in 1880 in Pavone del Mella, Lombardy. The brand makes soft, 3D-molded marshmallows in playful shapes, vivid blue stars, ice cream cones, fruit shapes, and seasonal molds, and is family-owned through four generations.
Are Bulgari marshmallows vegetarian?
Bulgari marshmallows contain gelatin in their core recipe and are generally not vegan. Specific lines may vary; always verify the printed ingredient label on the case you receive.
Where can I buy Bulgari marshmallows in bulk?
TheSweetsTruck ships Bulgari marshmallow case-packs from our Santa Fe Springs warehouse to approved B2B retailers across the US and Canada. Apply for a wholesale account to unlock pricing.
What are Bulgari Blue Stars?
Bulgari Blue Stars are the brand's signature SKU, vivid blue star-shaped marshmallows with a soft, slightly airy texture. They have strong visual impact in pick-and-mix walls and candy-bar programs and are one of the most-requested Bulgari products in the US wholesale channel.
