OLW
Swedish chips and savoury-snack brand from Filipstad, since 1929. Wholesale by the case, shipped from California.
About OLW
OLW is a Swedish savoury-snack brand founded in 1929 and headquartered in Filipstad, Värmland. The brand is part of the Intersnack-owned Estrella group and is best known across the Nordics for its potato chips, Cheez Doodles, and the snack-aisle staples of every Swedish convenience store.
OLW traces back to 1929, when Olof Lyckans began producing potato chips in Värmland, the name OLW originates from Olof Lyckans Värmlandschips. Over nearly a century, the brand expanded into a full snack-aisle portfolio: potato chips, Cheez Doodles, popcorn, salted nuts, and seasonal snack-bowl assortments.
OLW is part of the same group as Estrella (also stocked on this site). Both brands are owned by Intersnack, the German savoury-snack multinational that runs many of Europe's national chip brands.
The brand is a household reference in Sweden. Its Cheez Doodles cheese-curl line and Sour Cream & Onion potato chips are the products most often requested by Swedish-diaspora retailers and specialty importers in North America.
- Country of origin
- Sweden
- Headquarters
- Filipstad, Sweden
- Founded
- 1929
- Ownership
- Intersnack Group
Signature OLW products
The flavors and shapes OLW is best known for. All wholesale by the case from our LA warehouse.
- 01
Cheez Doodles
Crunchy orange cheese curls, the most-recognized cheese-snack product on the Swedish snack shelf.
- 02
Sourcream & Onion Chips
OLW's flagship potato-chip flavor and the reference SOC chip in Sweden.
- 03
Grillchips
BBQ-style smoky chips, popular for summer grilling and party trays.
- 04
Dillchips
Sweden's classic dill-flavored chip, a distinctly Nordic snack-aisle flavor.
- 05
Crispy Bites Popcorn
Cheese-and-onion seasoned popcorn, a frequent pairing with Cheez Doodles in Swedish snack-bowl assortments.
Frequently asked about OLW
What is OLW?
OLW is a Swedish savoury-snack brand founded in 1929 in Filipstad, Värmland. It is best known for potato chips, Cheez Doodles cheese curls, and seasonal snack-bowl assortments, a household reference in Swedish snacking.
What does OLW stand for?
OLW comes from Olof Lyckans Värmlandschips, Olof Lyckan's Värmland chips, the original company name from 1929 when Olof Lyckan started producing potato chips in the Värmland region of Sweden.
Who owns OLW?
OLW is owned by Intersnack, the German savoury-snack multinational that also owns Estrella (Sweden's other major chip brand). OLW production remains in Filipstad and the brand identity is treated as a Swedish heritage line.
What are OLW Cheez Doodles?
Cheez Doodles are OLW's signature cheese-curl product, bright orange, light, crunchy puffs with a strong cheese-powder coating. They are a staple at Swedish kalas (children's parties), film nights, and as a pair with sour-cream-and-onion chips.
Where can I buy OLW chips in bulk?
TheSweetsTruck ships OLW by the case from our Santa Fe Springs warehouse to approved B2B retailers across the US and Canada. Apply for a wholesale account to unlock case-pack pricing.