Brand · Sweden
Candy People
Swedish confectionery house in Helsingborg curating vegan-friendly gummies and retail mixes. Wholesale by the case, shipped from California.
Brand profile
About Candy People
Candy People is a Swedish confectionery company based in Helsingborg that specializes in curated, retail-ready candy mixes, many of them fully vegan and gelatin-free. The brand's strong focus on plant-based formulations has made it one of the more widely-distributed Swedish candy lines in vegan and natural-grocery channels across Europe and the US.
Candy People is headquartered in Helsingborg, southern Sweden, and operates as a curator and packager of Swedish candy formats more than a single-line manufacturer, themed bags, mixed assortments, and retail-ready impulse SKUs. The presentation is consciously consumer-facing rather than the loose-candy format of traditional lösgodis brands.
The brand's defining commercial angle is that a large share of its range is vegan and gelatin-free. This has driven distribution into vegan specialty grocers, plant-based retail programs, and US natural-foods accounts, markets that don't typically stock the gelatin-heavy Swedish heritage brands.
For US wholesale buyers, Candy People is one of the strongest matches for vegan-positioned retail programs and curated Swedish-candy gift packs.
- Country of origin
- Sweden
- Headquarters
- Helsingborg, Sweden
- Ownership
- Independent
Vegan
Featured lineup
Signature Candy People products
The flavors and shapes Candy People is best known for. All wholesale by the case from our LA warehouse.
- 01
Swedish Mix Bags
Curated retail-ready bags of mixed Swedish candy formats, vegan-positioned where applicable.
- 02
Vegan Sour Mix
Plant-based sour-candy assortment, Candy People's strongest USP for natural-grocery channels.
- 03
Themed Assortments
Seasonal and themed bag formats (holiday, novelty, party packs) packaged for impulse retail.
- 04
Vegan Chocolate Sticks
Plant-based chocolate snacks added to the range for category coverage.
Buyers also ask
Frequently asked about Candy People
What is Candy People?
Candy People is a Swedish confectionery brand based in Helsingborg, southern Sweden. The company specializes in curated, retail-ready candy mixes, many of them fully vegan and gelatin-free, and is one of the more widely-distributed Swedish candy lines in vegan and natural-grocery channels.
Is Candy People vegan?
A large share of the Candy People range is fully vegan and gelatin-free, which is the brand's primary commercial angle. However, not every SKU is vegan; always verify the printed ingredient label on the case you receive.
Where is Candy People made?
Candy People is headquartered in Helsingborg, southern Sweden. The company operates primarily as a curator and packager of Swedish candy formats, sourced from Swedish and European producers.
What's the difference between Candy People and BUBS?
Both are Swedish brands with strong vegan positioning. BUBS is a single-product-line manufacturer (foam ovals and sour skulls) based in Huskvarna. Candy People is a curator/packager in Helsingborg that builds themed retail bags from across the Swedish candy category. The two are often stocked together to cover both single-flavor and mixed-bag programs.
Where can I buy Candy People wholesale in the US?
TheSweetsTruck ships Candy People by the case from our Santa Fe Springs warehouse to approved B2B retailers across the US and Canada, particularly strong fit for vegan-positioned grocery and plant-based specialty accounts. Apply for a wholesale account to access pricing.
