Brand · Finland
Fazer
Finnish confectionery icon since 1891; Fazer Blue milk chocolate and Tyrkisk Peber salmiakki. Wholesale by the case, shipped from California.
Brand profile
About Fazer
Fazer is a Finnish confectionery and bakery group founded by Karl Fazer in 1891 in Helsinki and still owned by the Fazer family. The company is best known internationally for Karl Fazer Milk Chocolate (the "Fazer Blue" bar), Geisha hazelnut-cream chocolate, and the Tyrkisk Peber salmiakki line.
Karl Fazer opened a French-Russian-style confectionery shop on Helsinki's Kluuvikatu in 1891. From that single café, the company grew into one of the Nordic region's most influential food groups, with the chocolate and confectionery business, Fazer Confectionery, anchored by the blue-wrapped Karl Fazer Milk Chocolate bar that is treated as a national symbol in Finland.
Beyond Fazer Blue, the brand's most recognizable lines include Geisha (hazelnut nougat-filled chocolate), Dumle (chocolate-covered toffee), Tutti Frutti (fruit gummies), and Tyrkisk Peber, Turkish Pepper, the strong salmiakki licorice that has defined the salty-licorice category for generations of Nordic eaters.
Fazer remains family-owned and is one of the few major European confectionery houses not consolidated into a global multinational. The company is headquartered in Vantaa, Finland, with retail and wholesale distribution across Northern Europe and growing international export, including specialty US channels.
- Country of origin
- Finland
- Headquarters
- Vantaa, Finland
- Founded
- 1891
- Ownership
- Independent
Featured lineup
Signature Fazer products
The flavors and shapes Fazer is best known for. All wholesale by the case from our LA warehouse.
- 01
Karl Fazer Milk Chocolate (Fazer Blue)
The iconic blue-wrapped milk-chocolate bar; Finland's most recognized confectionery product.
- 02
Geisha
Milk chocolate filled with hazelnut nougat; a category-defining Finnish chocolate.
- 03
Tyrkisk Peber
Strong salty-licorice (salmiakki) hard candy with a peppery finish; the reference product in the category.
- 04
Dumle
Chocolate-coated soft toffee in chewy individual pieces; popular in pick-and-mix walls.
- 05
Tutti Frutti
Soft fruit-flavored gummies in mixed colors; everyday Finnish candy-bag staple.
Buyers also ask
Frequently asked about Fazer
What is Fazer chocolate?
Fazer is a Finnish chocolate and confectionery company founded by Karl Fazer in Helsinki in 1891. Its most famous product is Karl Fazer Milk Chocolate, the blue-wrapped "Fazer Blue" bar, which is widely considered Finland's national chocolate.
Who owns Fazer?
Fazer remains a privately-held, family-owned Finnish company. It is one of the few major Nordic confectionery houses that has not been acquired by an international group like Mondelēz or Nestlé.
What is Tyrkisk Peber?
Tyrkisk Peber (Turkish Pepper) is Fazer's signature salty-licorice candy, a hard candy shell with a powdered salmiakki center, with a peppery, ammonium-chloride finish that is iconic in Finnish and Nordic salty-licorice culture.
Where can I buy Fazer products wholesale in the US?
TheSweetsTruck ships Fazer by the case from our Santa Fe Springs warehouse to approved B2B retailers across the US and Canada. Apply for a wholesale account to unlock case-pack pricing on the Fazer range.
What flavor is Geisha?
Geisha is a milk-chocolate bar with a hazelnut-nougat filling, soft, sweet, and very recognizable to Finnish and Nordic consumers. It is one of Fazer's signature confectionery lines alongside Fazer Blue.
