Brand · Sweden
S-Märke
Sweden's iconic giant sour disc, stamped with a bold S, born inside Malaco in the 1950s. Wholesale by the case, shipped from California.
Brand profile
About S-Märke
S-Märke is a Swedish sour-candy line famous for its giant sour-coated discs stamped with a bold capital "S". Born inside the Malaco brand in the 1950s and now owned by the Cloetta group, S-Märke helped define the Swedish appetite for intensely sour, chewy fruit-flavored candy and remains one of Sweden's most popular pick-and-mix SKUs.
S-Märke, Swedish for "S-Mark", launched inside the Malaco brand in the 1950s and built its identity around a single visual: the giant sour-coated round disc with a bold stylized "S" embossed in the center. The brand became foundational to Swedish sour-candy culture and is widely cited as Sweden's favorite sour candy.
The line covers a full fruit range, sour apple (green), sour strawberry (red), sour watermelon (pink), blue raspberry (vivid blue), blackcurrant (deep purple), plus the SuperSour multi-flavor mix that combines all of them in one bag. The discs are notably larger than typical sour candies, which is part of their identity on Swedish lösgodis walls.
S-Märke is owned by the Cloetta group through its Malaco brand. For wholesale buyers, S-Märke is one of the strongest Swedish sour-candy SKUs to stock alongside BUBS skulls and Aroma jellies in a representative pick-and-mix assortment.
- Country of origin
- Sweden
- Headquarters
- Sweden (Cloetta group)
- Founded
- 1950s
- Ownership
- Cloetta (via Malaco)
Featured lineup
Signature S-Märke products
The flavors and shapes S-Märke is best known for. All wholesale by the case from our LA warehouse.
- 01
SuperSour Mix
The flagship multi-flavor mix bag, apple, strawberry, watermelon, blue raspberry, and blackcurrant together.
- 02
Sour Apple
Green sour apple S-stamped discs, the brand's most-stocked single flavor.
- 03
Sour Strawberry
Red sour-strawberry discs with the signature S stamp; sweet-and-tart.
- 04
Sour Blue Raspberry
Vivid blue raspberry discs, strong visual draw on candy walls.
- 05
Sour Watermelon
Pink-red watermelon-flavored S discs; one of the brand's more recent additions.
- 06
Sour Blackcurrant
Deep-purple blackcurrant S discs, distinctly Nordic flavor profile.
Buyers also ask
Frequently asked about S-Märke
What is S-Märke candy?
S-Märke is a Swedish sour-candy line, large, sour-coated, chewy fruit-flavored discs stamped with a bold "S". It was born inside the Malaco brand in the 1950s and is now part of the Cloetta confectionery group. The line covers apple, strawberry, watermelon, blue raspberry, blackcurrant, and the multi-flavor SuperSour mix.
Who makes S-Märke?
S-Märke is produced by Malaco, the Swedish heritage candy brand. Malaco is owned by Cloetta, the Stockholm-listed Swedish confectionery group. Cloetta also owns several other brands stocked on this site.
What does the S on S-Märke stand for?
S-Märke translates to "S-Mark" in Swedish, the bold stylized capital S embossed in the center of each disc is the brand's identity. The S is purely a visual mark for the line, not an abbreviation.
Are S-Märke candies vegan?
Many S-Märke discs are formulated without gelatin and are suitable for vegan buyers, but ingredient profiles can change between production runs and regions. Always verify the printed ingredient label on the case you receive.
Where can I buy S-Märke sour candy wholesale?
TheSweetsTruck ships S-Märke by the case from our Santa Fe Springs warehouse to approved B2B retailers across the US and Canada. Apply for a wholesale account to unlock case-pack pricing.
