Franssons Konfektyrer is a small-batch Swedish lösgodis manufacturer based in Gränna — the legendary candy town also famous for polkagrisar (Sweden's red-and-white peppermint sticks). The factory specialises in traditional Swedish candy formats and offers custom mould work — a true craft confectioner.
The story
Gränna's name is shorthand for Swedish candy heritage. Franssons sits firmly in that tradition — small enough that the catalogue doesn't try to be everything, focused enough that the foam strawberries and fruit snakes have a recognisable signature. If you order custom shapes for an event, Franssons is the kind of factory that can turn around a 50-kg run.
Signature products
- Foam Strawberries — pink soft foam strawberries
- Mushrooms — pastel mushroom-shaped foam candy
- Fizzy Mushrooms — sour-coated mushroom foam
- Cocos Prickar (coconut dots)
- Frukt Ormar (fruit snakes)
- Sura Persikor (sour peaches)
- Kola Fransar (cola straws)
Flavour profile and audience
Soft foam, fruity, sour, traditional Swedish lösgodis textures. Craft / artisan tier rather than mass-market. Pick-and-mix specialty, craft / artisanal, nostalgic.
Where Franssons fits in the wider candy world
Made in Gränna — the same town that gave Sweden polkagrisar — which is itself an SEO and provenance asset on the bag.
Where to start
Foam Strawberries — the brand's most accessible piece and a classic Swedish lösgodis shape.
TheSweetsTruck launches May 2026 with Franssons on the shelf — pick-and-mix bags for households and pallet-quantity wholesale for retailers, cafés, and event planners across the US and Canada. Sign up and we'll email you the day the store opens, or talk wholesale if you stock candy for a living.