Brand · Sweden

Candy People

Family-owned Swedish candy company from Malmö, founded 1982, and the owner of S-Märke. Wholesale by the case, shipped from California.

Brand profile

About Candy People

Candy People is a family-owned Swedish candy company, founded in Malmö in 1982, that sells retail-ready candy mixes and sour gummies and owns the S-Märke sour-disc brand. Part of its range is vegan and gelatin-free, but not all of it, so the dietary flags on each product page are the ones to go by.

Candy People is headquartered in Malmö, southern Sweden. It started as a family company in 1982 and in 2021 bought Jämtgott AB, the Östersund maker of S-Märke, so today it both makes candy and packs themed bags, mixed assortments, and retail-ready impulse SKUs. The presentation is consciously consumer-facing rather than the loose-candy format of traditional lösgodis brands.

Part of the range is vegan and gelatin-free, which suits vegan specialty grocers and plant-based retail programs. Not every SKU is: Super Sour, for example, contains gelatin.

For US wholesale buyers, Candy People covers sour gummies and curated Swedish-candy mixes. Check each SKU's dietary flags before building a vegan program around it.

Country of origin
Sweden
Headquarters
Malmö, Sweden
Founded
1982
Ownership
Independent
Featured lineup

Signature Candy People products

The flavors and shapes Candy People is best known for. All wholesale by the case from our Santa Fe Springs warehouse.

  • 01

    Swedish Mix Bags

    Curated retail-ready bags of mixed Swedish candy formats, vegan-positioned where applicable.

  • 02

    Vegan Sour Mix

    Plant-based sour-candy assortment, Candy People's strongest USP for natural-grocery channels.

  • 03

    Themed Assortments

    Seasonal and themed bag formats (holiday, novelty, party packs) packaged for impulse retail.

  • 04

    Vegan Chocolate Sticks

    Plant-based chocolate snacks added to the range for category coverage.

Buyers also ask

Frequently asked about Candy People

  • What is Candy People?

    Candy People is a family-owned Swedish candy company, founded in Malmö in 1982. It sells retail-ready candy mixes and sour gummies and owns S-Märke, whose maker, Jämtgott AB in Östersund, it bought in 2021.

  • Is Candy People vegan?

    Part of the Candy People range is vegan and gelatin-free, but not all of it: Super Sour, for example, contains gelatin. Check the dietary flags on each product page and the printed ingredient label on the case you receive.

  • Where is Candy People made?

    Candy People is based in Malmö, southern Sweden. It makes S-Märke at Jämtgott in Östersund, which it bought in 2021, and sources other formats from Swedish and European producers.

  • What's the difference between Candy People and BUBS?

    Both are Swedish brands. BUBS, from Huskvarna and owned by Orkla Snacks since 2023, makes foam and jelly ovals and skulls. Candy People is a family company from Malmö that sells mixed bags and sour gummies and owns S-Märke. The two are often stocked together to cover both single-flavor and mixed-bag programs.

  • Where can I buy Candy People wholesale in the US?

    TheSweetsTruck ships Candy People by the case from our Santa Fe Springs warehouse to approved B2B retailers across the US and Canada. Apply for a wholesale account to access pricing.