Brand · Sweden
BUBS
Vegan, gelatin-free Swedish foam candy from Huskvarna, famous for its sour skulls and flavored ovals. Wholesale by the case, shipped from California.
Brand profile
About BUBS
BUBS Godis is a Swedish candy maker founded in 1992 in Huskvarna, Sweden, by the Lindström family. The brand is known internationally for vegan, gelatin-free foam candy, most notably soft fruit-flavored ovals and sour skull-shaped pieces.
Founded in 1992 in Huskvarna by the Lindström family, BUBS Godis became one of the defining brands of the modern Swedish candy wave: foam-textured, sour-forward, highly mixable, and built around recipes that are entirely vegan and gelatin-free. Where traditional gummies rely on animal gelatin, BUBS uses a starch foam base, the same approach that gives Swedish foam candy its distinctive soft chew.
The brand's most recognizable shapes are its fruit-flavored ovals and skull-shaped sour pieces. Cola Skalle, Lemon Raspberry Skulls, and Wild Strawberry Pomegranate Ovals are the cult favorites driving most of BUBS's international growth, the Wild Strawberry Pomegranate oval is the brand's single best-selling SKU through our wholesale channel.
BUBS opened its first dedicated retail flagship in Stockholm in late 2025 and continues to expand US distribution through specialty importers and mainstream pick-and-mix programs. The brand remains independent and family-owned.
- Country of origin
- Sweden
- Headquarters
- Huskvarna, Sweden
- Founded
- 1992
- Ownership
- Independent
VeganGelatin-free
Featured lineup
Signature BUBS products
The flavors and shapes BUBS is best known for. All wholesale by the case from our LA warehouse.
- 01
Wild Strawberry Pomegranate Ovals
Pink fruit-flavored foam ovals. BUBS's single best-selling SKU through our wholesale channel.
- 02
Cola Skalle
Cola-flavored skull-shaped foam candy, the original BUBS skull.
- 03
Lemon Raspberry Skulls
Sour lemon-raspberry skulls with a sweet fruit center; the foundational sour-skull flavor.
- 04
Banana Ovals
Soft banana-flavored foam ovals; one of the brand's original lines.
- 05
Dizzy Bubblegum Skulls
Multi-color bubblegum-flavored foam skulls, sold as a mix.
- 06
Cool Fruity Pear
Pastel pear-flavored foam skulls.
Buyers also ask
Frequently asked about BUBS
What is BUBS candy?
BUBS is a Swedish confectionery brand founded in 1992 in Huskvarna, Sweden by the Lindström family. They specialize in vegan, gelatin-free foam candies, most famously fruit-flavored ovals and sour skull-shaped pieces sold worldwide.
Is BUBS candy vegan?
Yes. Every BUBS product is vegan and gelatin-free. The soft foam texture comes from a starch foam base rather than animal gelatin, which is why BUBS is one of the most widely stocked Swedish candy brands at vegan and plant-based retailers.
Where can I buy BUBS candy in bulk?
TheSweetsTruck ships BUBS by the case from our Santa Fe Springs warehouse to approved B2B retailers across the US and Canada. Apply for a wholesale account to unlock case-pack pricing on the full BUBS catalog, including the sour skulls and fruit ovals.
What are BUBS sour skulls?
BUBS sour skulls are the brand's signature product, chewy foam candy molded into skull shapes with a sour outer coating and a sweet fruit center. The Lemon Raspberry skull is the original; Cola Skalle, Wild Strawberry Pomegranate, and Cool Fruity Pear are popular variants.
What flavors does BUBS make?
BUBS's core line includes Wild Strawberry Pomegranate Ovals, Banana Ovals, Cola Skalle, Lemon Raspberry Skulls, Dizzy Bubblegum Skulls, and Cool Fruity Pear, plus seasonal limited editions. Many flavors are offered in both classic and sour formats.
Are BUBS products gluten-free?
Most BUBS products are gluten-free by formulation, but cross-contamination at the production facility cannot always be ruled out. For severe gluten intolerance, always verify the printed ingredient label on the case you receive.
