Cloetta
Founded 1862; the Swedish confectionery group behind Plopp, Center, Kexchoklad, and Ahlgrens Bilar. Wholesale by the case, shipped from California.
About Cloetta
Cloetta is a publicly-listed Swedish confectionery group founded in 1862 and headquartered in Stockholm. It is one of the Nordic region's largest candy houses, with a portfolio that includes Malaco, S-Märke, Sportlunch, Kex (Kexchoklad), Plopp, Polly, Ahlgrens Bilar, and the Dutch fudge brand Lonka.
Cloetta was founded by the Cloetta brothers in 1862 and grew over more than 150 years from a regional Swedish chocolate maker into a Nordic-and-European confectionery group covering chocolate, sugar confectionery, pastilles, gum, and savoury candy. The company is listed on the Nasdaq Stockholm exchange.
The Cloetta house brands that retailers know best include Kexchoklad (Sweden's bestselling chocolate bar, wafer in milk chocolate), Plopp (chocolate-shell toffee bars), Center (filled chocolate roll), Polly (chocolate-coated foam), and Ahlgrens Bilar, the gummy 'cars' that have been Sweden's #1 selling sugar confection for decades. The group also owns Malaco and the S-Märke sour-disc line, both stocked separately on this site.
For wholesale buyers, Cloetta is the most efficient way to stock a representative Swedish-chocolate assortment from a single supplier umbrella, most of the iconic Saturday godispåse SKUs trace back to a Cloetta brand.
- Country of origin
- Sweden
- Headquarters
- Stockholm, Sweden
- Founded
- 1862
- Ownership
- Independent
Signature Cloetta products
The flavors and shapes Cloetta is best known for. All wholesale by the case from our LA warehouse.
- 01
Kexchoklad
Wafer bar enrobed in milk chocolate, Sweden's bestselling chocolate bar and a cultural reference.
- 02
Plopp
Chocolate-shell bar filled with soft toffee; an everyday Swedish chocolate staple.
- 03
Ahlgrens Bilar
Pastel marshmallow-textured gummy cars, Sweden's best-selling sugar confection for decades.
- 04
Polly
Chocolate-coated foam pillows in original, raspberry, and salty-licorice editions.
- 05
Center
Filled-chocolate roll, chocolate cylinder with a fudge / nougat center, sold in single-bar and multipack formats.
Frequently asked about Cloetta
What is Cloetta?
Cloetta is a Swedish confectionery group founded in 1862, headquartered in Stockholm, and listed on the Nasdaq Stockholm exchange. It owns and produces many of the most-loved Nordic candy and chocolate brands, including Kexchoklad, Plopp, Polly, Ahlgrens Bilar, Sportlunch, Malaco, and S-Märke.
What brands does Cloetta own?
Cloetta's portfolio includes Kexchoklad, Plopp, Polly, Center, Sportlunch, Ahlgrens Bilar, Malaco, S-Märke, Sperlari (Italy), Lonka (Netherlands), and others. Several are stocked individually on this site as their own brand pages.
Is Kexchoklad really Sweden's bestselling chocolate?
Yes. Kexchoklad has been Sweden's best-selling chocolate bar for many years and is one of the most recognized SKUs in the country's confectionery shelf, alongside Marabou Mjölkchoklad.
Where can I buy Cloetta products wholesale in the US?
TheSweetsTruck ships Cloetta-house brands by the case from our Santa Fe Springs warehouse to approved B2B retailers in the US and Canada. Apply for a wholesale account to access pricing.
Are Cloetta products available in the US?
Yes, via specialty importers and Scandinavian-focused distributors. Cloetta does not operate a US retail presence, so the brand reaches American buyers primarily through wholesale channels like ours and through Scandinavian specialty grocers.