Brand · Sweden

S-Märke

Sweden's iconic giant sour disc, stamped with a bold S, now a Candy People brand. Wholesale by the case, shipped from California.

Brand profile

About S-Märke

S-Märke is a Swedish sour-candy line famous for its giant sour-coated discs stamped with a bold capital "S". Now a Candy People brand, S-Märke helped define the Swedish appetite for intensely sour, chewy fruit-flavored candy and remains one of Sweden's most popular pick-and-mix SKUs.

S-Märke, Swedish for "S-Mark", built its identity around a single visual: the giant sour-coated round disc with a bold stylized "S" embossed in the center. The brand became foundational to Swedish sour-candy culture and is widely cited as Sweden's favorite sour candy.

The line covers a full fruit range, sour apple (green), sour strawberry (red), sour watermelon (pink), blue raspberry (vivid blue), blackcurrant (deep purple), plus the SuperSour multi-flavor mix that combines all of them in one bag. The discs are notably larger than typical sour candies, which is part of their identity on Swedish lösgodis walls.

S-Märke is a Candy People brand: the family-owned Malmö candy company bought its maker, Jämtgott AB in Östersund, in 2021. For wholesale buyers, S-Märke is one of the strongest Swedish sour-candy SKUs to stock alongside BUBS skulls and Aroma jellies in a representative pick-and-mix assortment.

Country of origin
Sweden
Headquarters
Östersund, Sweden (Jämtgott AB)
Ownership
Candy People
Featured lineup

Signature S-Märke products

The flavors and shapes S-Märke is best known for. All wholesale by the case from our Santa Fe Springs warehouse.

  • 01

    SuperSour Mix

    The flagship multi-flavor mix bag, apple, strawberry, watermelon, blue raspberry, and blackcurrant together.

  • 02

    Sour Apple

    Green sour apple S-stamped discs, the brand's most-stocked single flavor.

  • 03

    Sour Strawberry

    Red sour-strawberry discs with the signature S stamp; sweet-and-tart.

  • 04

    Sour Blue Raspberry

    Vivid blue raspberry discs, strong visual draw on candy walls.

  • 05

    Sour Watermelon

    Pink-red watermelon-flavored S discs; one of the brand's more recent additions.

  • 06

    Sour Blackcurrant

    Deep-purple blackcurrant S discs, distinctly Nordic flavor profile.

Buyers also ask

Frequently asked about S-Märke

  • What is S-Märke candy?

    S-Märke is a Swedish sour-candy line, large, sour-coated, chewy fruit-flavored discs stamped with a bold "S". It is a Candy People brand, made by Jämtgott AB in Östersund since Candy People bought that company in 2021, and not part of the Cloetta confectionery group. The line covers apple, strawberry, watermelon, blue raspberry, blackcurrant, and the multi-flavor SuperSour mix.

  • Who makes S-Märke?

    S-Märke is made by Jämtgott AB in Östersund, which the family-owned Malmö candy company Candy People bought in 2021. Candy People is also stocked on this site under its own name.

  • What does the S on S-Märke stand for?

    S-Märke translates to "S-Mark" in Swedish, the bold stylized capital S embossed in the center of each disc is the brand's identity. The S is purely a visual mark for the line, not an abbreviation.

  • Are S-Märke candies vegan?

    Many S-Märke discs are formulated without gelatin and are suitable for vegan buyers, but ingredient profiles can change between production runs and regions. Always verify the printed ingredient label on the case you receive.

  • Where can I buy S-Märke sour candy wholesale?

    TheSweetsTruck ships S-Märke by the case from our Santa Fe Springs warehouse to approved B2B retailers across the US and Canada. Apply for a wholesale account to order, earn a NET-14 credit line through Earned Credit, and get volume-tier pricing.