Estrella
Swedish savoury-snack maker since 1957; potato chips, ostbågar, and signature dip sachets. Wholesale by the case, shipped from California.
About Estrella
Estrella is a Swedish savoury-snack brand founded in 1957 and headquartered in Angered (Gothenburg area), Sweden. Best known for its potato chips, ostbågar (orange cheese curls), and the signature dip-sachet clipped to the chip bag, Estrella is one of Sweden's two flagship snack brands alongside OLW, and both are owned by the German snack group Intersnack.
Estrella was founded in 1957 in Sweden and has been the country's leading potato-chip and savoury-snack maker for decades. The Estrella chip range covers Sweden's most-stocked flavors, salted, sour-cream-and-onion, dill, and chili, alongside the orange ostbågar (cheese curls) that pair with them.
Estrella's signature small dip-sachet, clipped to the back of the chip bag with a chip-clip strip, is a distinctly Swedish innovation that other markets have not adopted in the same way. It pairs the chip with a sour-cream, French-onion, or chili dip in a single SKU.
Both Estrella and OLW are owned by Intersnack Group, the German savoury-snack multinational. The two brands operate as the dominant Swedish chip duopoly, buyers often stock both for category coverage. Estrella production remains in Sweden.
- Country of origin
- Sweden
- Headquarters
- Angered, Gothenburg, Sweden
- Founded
- 1957
- Ownership
- Intersnack Group
Signature Estrella products
The flavors and shapes Estrella is best known for. All wholesale by the case from our LA warehouse.
- 01
Estrella Sourcream & Onion Chips
The flagship Swedish potato-chip flavor, Estrella's best-known SKU and a snack-aisle reference.
- 02
Estrella Dill Chips
Distinctively Nordic dill-flavored potato chips, one of the more uniquely Swedish flavors in the range.
- 03
Ostbågar (Cheese Curls)
Orange, light, crunchy cheese curls, Sweden's reference cheese-snack format.
- 04
Chip + Dip Sachet Multipack
Chip bag with a small dip sachet clipped to the back, a signature Estrella format unique to Swedish snack retail.
- 05
Estrella Grillchips
Smoky BBQ-flavored potato chips, popular for Swedish summer grilling.
Frequently asked about Estrella
What is Estrella?
Estrella is a Swedish savoury-snack brand founded in 1957 and based in Angered, Gothenburg. The company makes the country's most-stocked potato chips (sourcream & onion, dill, chili, salted), the orange ostbågar cheese curls, and the signature dip-sachet multipacks that are a distinctly Swedish snack-aisle format.
Who owns Estrella?
Estrella is owned by Intersnack Group, the German savoury-snack multinational that also owns OLW (the other major Swedish chip brand), as well as KP Snacks in the UK and several other national chip brands across Europe.
What is the difference between Estrella and OLW?
Both are Swedish savoury-snack brands and both are owned by Intersnack today. Historically Estrella (founded 1957, Gothenburg) and OLW (founded 1929, Värmland) competed head-on as Sweden's two main chip brands. They cover similar product categories, chips, cheese curls, popcorn, but retain distinct branding and slightly different flavor profiles.
Where can I buy Estrella chips wholesale in the US?
TheSweetsTruck ships Estrella by the case from our Santa Fe Springs warehouse to approved B2B retailers across the US and Canada. Apply for a wholesale account to unlock case-pack pricing on the Estrella range.
What are Estrella dip sachets?
Estrella sells some of its chip bags with a small dip sachet, sourcream, French onion, or chili, clipped to the back of the bag. This format is a distinctly Swedish snack-aisle innovation and pairs the chip with the matching dip in a single SKU, popular for convenience stores and grab-and-go programs.