Hallonshots & Raspberry Sour Shots, Explained
What are hallonshots? A guide to Swedish raspberry sour shots, how they eat, and how to stock them wholesale for US and Canadian retailers.
Hallonshots are a Swedish raspberry sour candy: bite-size pieces built around a punchy raspberry flavor with a tart, sour edge, the "shot" in the name signaling that quick hit of sourness. They anchor a sour set and a raspberry theme at once. At TheSweetsTruck we import direct and ship DDP from California to US and Canadian retailers.
We founded TheSweetsTruck after running candy shops in Sweden, and raspberry ("hallon" in Swedish) is one of the most-loved flavors in the whole category. Here is what a hallonshot actually is and where it earns its spot on your wall.
What a "sour shot" is
Swedish sour candy is a category of its own, and "shots" are one of its formats. A sour shot is a small, intensely flavored piece designed to deliver a fast burst of tart before it mellows into fruit. "Hallon" is Swedish for raspberry, so a hallonshot is the raspberry expression of that idea: concentrated raspberry with a sour lift.
We carry Hallonshots Grahns Raspberry Sour Shots in a 7.72 lb case. It is the classic bite-size raspberry sour, sold in a bulk case that suits pick-and-mix and packaged resale alike. This SKU contains gelatin, so it is not a fit for a strictly vegan shelf.
If you want the raspberry theme without gelatin, we also stock Grahns Raspberry Twins in a 7.04 lb case. It is a gelatin-free raspberry piece from Grahns, a Swedish craft confectioner in Skovde. Between the two, you can run a raspberry section that covers both a sour bite and a gelatin-free option. For the wider format map, our Swedish sour candy types guide lays out shots, discs, skulls, and pacifiers.
Why raspberry sours sell
Raspberry is a signature Swedish candy flavor, and pairing it with sour hits two shopper motivations at once:
- Flavor recognition. Raspberry reads as premium and distinctly Swedish, so it carries a story that a generic fruit candy does not.
- The sour draw. Sour candy is the strongest-pulling sub-category on most Swedish walls, especially with younger shoppers and the try-something-bold crowd. Our best Swedish sour candy roundup covers why it moves.
- Bulk-case economics. These are large cases built for volume. Sold loose by weight or bagged for resale, the per-piece cost is low and the markup is healthy.
Because we import direct, the landed case price comes in under most US distributors, and you keep more of the margin. We walk through the numbers in Swedish candy profit margins for retailers.
Where hallonshots fit: the sour set and pick-and-mix
Two homes work best.
A dedicated sour section. Group hallonshots with your other sours so shoppers hunting for tart candy find the whole set in one place. Raspberry shots sit naturally beside sour discs, skulls, and pacifiers, and the raspberry color gives the section a bright anchor.
Pick-and-mix. Bulk-case sour pieces are ideal for a scoop wall or a self-serve bin, where shoppers build their own bag. A raspberry sour is a reliable "always in the scoop" flavor. If you run or are planning a scoop wall, see how to run pick-and-mix and our smagodis pick-and-mix wall guide.
Build a raspberry sour set
Pairing the sour Hallonshots with the gelatin-free Grahns Raspberry Twins lets one raspberry theme serve two shopper needs. For the full assortment picture, our wholesale Swedish candy guide covers how the sub-categories fit together.
How to buy it wholesale from us
- Order by the case, mix and match. Build a first order across brands with Bulk Order., only a no order minimum.
- Public list pricing. Everyone sees Tier 1 list pricing on the catalog. Approved accounts unlock Tier 2/3 (volume and strategic) pricing.
- Import-direct, duties paid. We land the product, relabel for the US, and ship DDP, so there is nothing for you to clear. Canadian retailers are delivered duty-paid.
- Ships from California. Stock ships domestically from our Santa Fe Springs warehouse.
- NET payment terms for selected partners, based on order history. The first order is prepaid; NET payment terms are available to selected partners, based on order history.
A single 7.72 lb case is enough to test raspberry sours in your scoop wall or as a bagged SKU before you scale up.
Ready to stock raspberry sours? Apply for a wholesale account or start a bulk order. Questions about your sour set? Get in touch.
Frequently asked questions
What are hallonshots?+
Hallonshots are a Swedish raspberry sour candy. "Hallon" means raspberry, and "shot" refers to the quick burst of sourness in each bite-size piece. They combine a strong raspberry flavor with a tart, sour edge.
Are hallonshots vegan or gelatin-free?+
The Hallonshots Grahns Raspberry Sour Shots we carry contain gelatin, so they are not vegan. If you need a gelatin-free raspberry option, Grahns Raspberry Twins is gelatin-free.
Who makes them?+
Our hallonshots come from Grahns, a Swedish craft confectioner based in Skovde. We also carry Grahns Raspberry Twins from the same maker.
What case size do hallonshots come in?+
We stock Hallonshots Grahns Raspberry Sour Shots in a 7.72 lb bulk case, which suits both pick-and-mix scoop walls and bagged resale. Mix it with any other cases to reach no order minimum.
Where should I merchandise them?+
In a dedicated sour section or in a pick-and-mix scoop wall. Raspberry sour is a reliable everyday flavor that shoppers reach for when building their own bag.
Keep reading
Gustav Lindqvist · Candy Master
Gustav grew up in Sweden on a strict Saturday-candy schedule, mixing his lördagsgodis bag at the lösgodis wall before he could spell salmiak. He has spent years tasting his way across Scandinavian candy, and now curates the range at TheSweetsTruck, from BUBS sour skulls to the saltiest licorice most people cannot finish.
Last updated 7/22/2026