Case Sizes, MOQ & NET Terms: How Wholesale Candy Buying Works
How wholesale candy buying works: case sizes, no order minimum order, mix-and-match, tiered pricing, and NET payment terms for approved accounts.
Wholesale candy is bought by the case at trade prices. With us there is no order minimum, so you can mix and match by the case with no per-item minimum either. Everyone sees public Tier 1 list pricing, and approved accounts unlock Tier 2/3 (volume and strategic) pricing, with NET payment terms offered to selected partners based on order history. No container, no guesswork.
We founded TheSweetsTruck after running candy shops in Sweden, so we know the terms sheet can look like jargon the first time you buy for resale. This is a plain-English walkthrough of case sizes, MOQ, pricing tiers, and NET payment terms, so you know exactly what a first order looks like.
Buying by the case
At wholesale, candy is sold by the case, not the individual bag. Each product on the catalog lists its case size, usually shown as a weight (for example a several-pound case of loose sour discs) or a pack count (for example a box of single retail bags). One case is one buying unit.
That is the main mental shift from shopping retail. You are not picking one bag of each flavor; you are choosing which cases to bring in and how many. The upside is that trade pricing per unit is far below retail, which is where your margin comes from. Our wholesale Swedish candy guide breaks down the margin math in full.
MOQ: the minimum order
MOQ means minimum order quantity, the smallest order a supplier will accept. Ours is simple:
- no order minimum. That is the floor for getting started.
- Mix and match by the case. The no order minimum is a total, not a per-product rule. You can build it across as many brands and flavors as you like.
- . You are not forced to buy ten cases of one SKU. One case of a product is fine, as long as the whole order suits you.
This is deliberately friendly to first-time buyers. You do not have to commit to a full pallet of a single flavor to find out what sells in your shop. A common mistake we see elsewhere is a high per-SKU minimum that forces you to over-buy one item, and we avoid it. For a full pre-order walkthrough, see our wholesale Swedish candy checklist.
Pricing tiers: Tier 1, 2, and 3
Not every buyer pays the same, and you do not have to jump through hoops to see prices.
- Tier 1 is public. Everyone sees our Tier 1 list pricing on the catalog, no account required. That transparency lets you plan margins before you ever apply.
- Tier 2 and Tier 3 are for approved accounts. Once your wholesale account is approved, you unlock Tier 2/3 (volume and strategic) pricing on top of the public list. These reward larger and ongoing orders.
Because we import direct from Sweden and Europe, even the public Tier 1 price tends to come in under most US distributors. If you want the reasoning behind that, our candy distributor vs importer piece explains why cutting out the middleman lowers your case cost.
NET payment terms: paying after delivery
NET payment terms mean you pay after the invoice date rather than up front. It is a cash-flow tool that lets you sell some of the candy before the bill is due.
Our terms are straightforward: the first order is prepaid, and NET payment terms are available to selected partners, based on order history. So the sequence is apply, place a prepaid first order, and from there NET payment terms and tiered pricing are on the table. It is a low-risk way for us to extend credit and a low-friction way for you to earn it.
What a first order looks like
Say you want to clear no order minimum with a balanced starter set. You might take a case of BUBS Cola Skulls from BUBS (vegan, gelatin-free), a case of S-Marke Sour Strawberry discs from S-Marke (vegan, halal), a case of Vidal XL Sour Cola from Vidal (contains gelatin and wheat), and a case of Lonka Caramel Soft Bites Bon Bon from Lonka for a chewy caramel option alongside the sours. Mix and match to build the order you want, then reorder the winners.
A balanced first order
Build yours across the catalog on Bulk Order, or browse by brand first.
Reordering after the first order
The terms are designed to get easier after you clear that first prepaid order. Once your account is approved, reordering is where the real workflow lives: you rebuild a cart across the catalog on Bulk Order, lean into the SKUs that sold, and drop the ones that sat. There is no no order minimum floor to hit again and, so you can top up a single fast mover by the case whenever a bin runs low. Pair that with NET payment terms and tiered pricing, and each reorder gets cheaper and more predictable than the last, which is exactly how a candy set should compound over a season.
Ready to place a first order? Apply for a wholesale account or start a bulk order. Not sure where to begin? Get in touch.
Frequently asked questions
What is the minimum order for wholesale candy with you?+
The minimum is no order minimum, mix and match by the case. After the first order, you can order any case quantity.
Can I mix different products to hit the minimum?+
Yes. The no order minimum is a total across your whole order. Combine as many brands and flavors as you like, one case at a time, until the order clears the minimum.
How does candy case pricing work?+
Candy is priced and sold by the case at trade rates well below retail. Every product's case size is listed on the catalog, and everyone sees our public Tier 1 list price.
How do I get NET payment terms?+
NET payment terms are available to selected partners, based on order history. The first order is prepaid; once you are approved and have paid it, NET payment terms and tiered pricing open up.
What are Tier 2 and Tier 3 prices?+
Tier 1 is the public list price everyone sees. Tier 2 and Tier 3 are volume and strategic pricing that approved accounts unlock, rewarding larger and ongoing orders.
Keep reading
Gustav Lindqvist · Candy Master
Gustav grew up in Sweden on a strict Saturday-candy schedule, mixing his lördagsgodis bag at the lösgodis wall before he could spell salmiak. He has spent years tasting his way across Scandinavian candy, and now curates the range at TheSweetsTruck, from BUBS sour skulls to the saltiest licorice most people cannot finish.
Last updated 7/26/2026