Swedish Candy 101

Swedish Candy Myths, Debunked

Are Swedish Fish Swedish? Is all licorice sweet? We debunk the most common myths about Swedish candy.

By Gustav Lindqvist, Candy Master· 4 min read
A mix of fish gummies and black licorice
Quick answer

The biggest Swedish candy myth is that Swedish Fish are Swedish: they are an American candy invented for the North American market. Other myths: that all licorice is sweet (much of it is intensely salty salmiak), that Swedish candy is healthier (it is still sugar), and that it is all gummies (there is chocolate, foam, and pastilles too).

Myth: Swedish Fish are Swedish

They are American. We cover the real story in Are Swedish Fish actually Swedish?.

Myth: all licorice is sweet

Much Swedish licorice is salty salmiak, which surprises first-timers.

Myth: it is all gummies

Swedish candy also includes chocolate, foam (skum), and pastilles. Explore the range.

Keep reading

Gustav Lindqvist

Gustav Lindqvist · Candy Master

Gustav grew up in Sweden on a strict Saturday-candy schedule, mixing his lördagsgodis bag at the lösgodis wall before he could spell salmiak. He has spent years tasting his way across Scandinavian candy, and now curates the range at TheSweetsTruck, from BUBS sour skulls to the saltiest licorice most people cannot finish.

Last updated 7/14/2026

Swedish Candy Myths, Debunked | TheSweetsTruck