Brand · Sweden
Swedish Candy
Classic Swedish pick-and-mix favourites, the un-branded essentials. Wholesale by the case, shipped from California.
Brand profile
About Swedish Candy
Swedish Candy is our catch-all collection for the un-branded pick-and-mix essentials that anchor every Swedish godishyllan (candy shelf), the red fish, sugar cubes, raspberry rockets, sour watermelon bombs, and rainbow rolls. These pieces are sourced from a rotating set of Swedish confectioners and don't belong to a single brand, but they're the SKUs every Swedish lösgodis program needs to feel complete.
Sweden's lösgodis (loose candy) culture is one of the most developed in the world: a typical Swedish convenience store or grocer dedicates a full wall, godishyllan, to mix-your-own candy, sold by weight from open bins. Many of the most iconic shapes on those walls are not branded products at all, they are generic Swedish formats produced by multiple confectioners and treated as commodity SKUs in the pick-and-mix category.
The Swedish Candy collection on this site groups those un-branded essentials together: red Swedish fish (the original lösgodis icon), sugar-coated cubes, raspberry rockets (small fizzy bars), sour watermelon bombs (large sour gummies), rainbow rolls (multi-colored licorice rolls), green jelly frogs, and similar shapes. Each piece is sourced from whichever Swedish supplier currently has the best quality and case-pack pricing.
For wholesale buyers, the Swedish Candy collection is the simplest way to get the foundational SKUs of a Swedish-candy retail program without picking individual brand catalogs for each piece. It pairs naturally with the branded sections, BUBS for foam, Malaco/S-Märke for sour, Aroma for jellies, to assemble a complete pick-and-mix wall.
- Country of origin
- Sweden
- Headquarters
- Sweden (multiple producers)
- Ownership
- Independent
Featured lineup
Signature Swedish Candy products
The flavors and shapes Swedish Candy is best known for. All wholesale by the case from our LA warehouse.
- 01
Red Swedish Fish
The original Swedish lösgodis icon, soft red fish-shaped chewy candy. Sold in bulk for pick-and-mix walls.
- 02
Sour Watermelon Bombs
Large pink-and-green sour gummies in a halved-watermelon shape, strong visual on a candy wall.
- 03
Raspberry Rockets
Small fizzy raspberry-flavored chew bars; a longstanding Swedish lösgodis component.
- 04
Rainbow Rolls
Multi-color licorice spiral rolls, sweet not salty, a visually striking pick-and-mix anchor.
- 05
Sugar Cubes
Multi-color sugar-coated soft cubes; a textural staple in Swedish mixed-candy programs.
- 06
Green Jelly Frogs
Soft green jelly frogs, a classic Swedish gelée format, often paired with raspberries and rats.
Buyers also ask
Frequently asked about Swedish Candy
What is the Swedish Candy collection?
Swedish Candy is our catch-all collection for the un-branded pick-and-mix essentials that anchor every Swedish lösgodis (loose-candy) wall, red Swedish fish, raspberry rockets, sour watermelon bombs, rainbow rolls, sugar cubes, and other formats sourced from multiple Swedish confectioners.
Why aren't these branded?
Many of the most iconic Swedish candy shapes, the red fish, the rocket, the sour watermelon, are generic formats produced by multiple confectioners. They function as commodity SKUs in the pick-and-mix category and are usually sold by weight rather than under a single brand name.
Where is Swedish Candy made?
Our Swedish Candy collection is sourced from a rotating set of Swedish confectioners depending on quality and case-pack pricing at the time of purchase. All pieces are produced in Sweden by Swedish manufacturers.
What is lösgodis?
Lösgodis (literally "loose candy") is the Swedish tradition of pick-your-own candy walls in convenience stores and grocers. A typical Swedish lösgodis bar offers 30–80 different shapes from open bins, sold by weight, often as part of the Saturday lördagsgodis ritual.
Where can I buy Swedish pick-and-mix candy wholesale in the US?
TheSweetsTruck ships Swedish Candy case-packs from our Santa Fe Springs warehouse to approved B2B retailers across the US and Canada. The collection pairs naturally with the branded Swedish sections (BUBS, Malaco, Aroma, etc.) to assemble a complete pick-and-mix wall program. Apply for a wholesale account to access pricing.
