Where to Buy BUBS Candy in the US

We import BUBS direct and hold it in California, so we can be honest about where else to look. Here is the real map of BUBS availability in the US, what each option costs you in time or money, and how to tell fresh stock from a repack.

Why BUBS is hard to find

BUBS is a Swedish domestic brand first. It is made for Swedish pick-and-mix walls, and until recently there was very little reason for it to sit in an American distribution network. That means no national grocery listing, no big-box placement, and no reliable "in stock near me" answer for most of the country.

What changed is demand, not distribution. Swedish candy became something people actively search for, and BUBS became one of the names attached to it. Supply is catching up slowly, which is why the same product can appear at wildly different prices depending on how many hands it passed through. We cover the brand itself in the complete BUBS candy guide.

Option 1: a specialty Swedish candy importer

This is us. TheSweetsTruck imports BUBS direct from Sweden and lands it in the US with US labels and duties already paid, then ships domestically from Santa Fe Springs, California.

What that gets you in practice:

• Selection. We carry twelve BUBS items, more than any other brand in our catalog, in both 90 g single bags and large scoop-wall cases.
• Direct pricing. Because we import direct rather than buying from a US distributor, the price does not carry a middle layer of markup.
• Domestic shipping. UPS Ground, UPS Express, or UPS Ground Saver from California, to the US and Canada. Nothing arrives from overseas and nothing needs clearing on your end.
• Actual dietary data. We publish the gelatin-free and vegan flags per item rather than making a blanket brand claim. See are BUBS vegan and gelatin-free.

The tradeoff is that we are online rather than around the corner, so you are ordering rather than walking in.

Option 2: a Scandinavian grocer or import shop

If you live near a Scandinavian deli, a Nordic gift shop, or a European import grocer, it is worth a call. These shops are the traditional home of BUBS in the US, and some of them have carried it for years.

Two honest caveats. Selection tends to be thin, often one or two flavors rather than the range, and it is usually whatever the owner could get rather than what sells best. And availability is regional. If you are not in a metro with a Nordic community, this option effectively does not exist. Our broader guide on where to buy Swedish candy in the US lists the general shapes these shops take.

Option 3: online marketplaces

You will find BUBS on the big marketplaces. Sometimes that is fine. Often it is a reseller who bought retail bags in Sweden, shipped them personally, and marked them up hard.

Things to check before you buy from a marketplace listing:

• Price per gram, not per listing. A "3 pack" of 90 g bags is 270 g. Compare it against a case.
• Where it ships from. International shipping on candy in warm months is a real risk, and you are the one absorbing it.
• Whether the bag is intact. Repacked candy in an unbranded bag tells you nothing about handling or shelf life.
• Whether the seller can name the line. BUBS has distinct lines. A listing that just says "Swedish skull candy" is a reseller, not a stockist.

Option 4: BUBS candy near me, honestly

If you searched "bubs candy near me" and landed here, the useful answer is this: outside a handful of metros with Scandinavian grocers, there is probably no local shelf. That is a distribution gap, not a personal geography problem.

Two things you can do about it. Order the 90 g bags online, which is the cheapest way to try several lines. Or, if you are a shop owner and you keep getting asked, put it on your own shelf. Retailers buy from us by the case with no order minimum, and the demand is already there.

The 90 g bags: the easiest way to start

The 90 g bags are the natural first order. They are the retail format Swedes actually buy, each case holds twelve bags, and they let you taste across the range instead of committing to a single 6 lb case of one flavor.

The 90 g BUBS bags

BUBS Goody Banana/Toffee 90gx12 Swedish Candy

$26.50

View product →

BUBS Raspberry/Cool Hallonskalle skum 90gx12 Swedish Candy

$28.00

View product →

• BUBS Forest Berries ovals is the easiest crowd pleaser, dark berry flavors in the oval shape.
• BUBS Raspberry/Cool Hallonskalle skum is the classic foam raspberry skull. "Hallonskalle" translates literally as raspberry skull.
• BUBS Goody Banana/Toffee is the one that surprises Americans most, since banana and toffee is a normal pairing in Sweden.
• Bubs Strawberry Vanilla is the mildest of the set.
• Bubs Sour Skull 90g is the sour skull in bag format. We do not have ingredient data on file for this one, so check the pack for dietary details.

If you want the scoop-wall quantity instead, the bulk cases run roughly 2.6 kg to 3.2 kg, including Bubs Lemon/Raspberry Skulls and BUBS Wild Strawberry Pomegranate, our best seller. All the skull formats are compared in BUBS skulls explained.

How our shipping works

We ship domestically from California. At checkout you choose UPS Ground, UPS Express, or UPS Ground Saver, and orders travel to both US and Canadian addresses. Because we land the product DDP with US labels and duties already paid, there is no customs step and no surprise fee at the door.

Candy is temperature sensitive, so in hot months a faster service is worth the difference on foam and chew products. If you are ordering a large quantity, orders over $2,000 can move on pallet freight, which we arrange by email.

If you are a shop, not a shopper

If people keep asking you for BUBS, that is a stocking signal. We sell to retailers by the case, mix and match across brands, with no order minimum. List pricing is public Tier 1 for everyone, wholesale accounts approve automatically when you apply, and approved volume and strategic buyers get Tier 2 and Tier 3 pricing. The retailer view, including which SKUs actually move, is in BUBS wholesale.

Ready to try it? Browse BUBS in our catalog or build a mixed bulk order. Shop owners can apply for a wholesale account in a couple of minutes, and we are happy to help you pick a first assortment if you get in touch.