Bulgari: Italian Marshmallow on the European Wall
Bulgari is the Italian marshmallow maker that rounds out a European pick-and-mix. Here is what it brings to a Swedish-style candy bag.
Bulgari is an Italian confectioner known for marshmallow, the soft, pillowy candy that adds a fluffy texture to a European pick-and-mix. While not Swedish, Bulgari's marshmallows sit alongside Scandinavian candy on the broader European wall, near the foam (skum) family.
Italian marshmallow
Bulgari specializes in soft marshmallow, a close relative of Sweden's own foam candy (skum).
Where it fits
Marshmallow is the soft, sweet counterpoint to sour and salty pieces in a pick-and-mix bag. See the brands guide and the Bulgari range.
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Gustav Lindqvist · Candy Master
Gustav grew up in Sweden on a strict Saturday-candy schedule, mixing his lördagsgodis bag at the lösgodis wall before he could spell salmiak. He has spent years tasting his way across Scandinavian candy, and now curates the range at TheSweetsTruck, from BUBS sour skulls to the saltiest licorice most people cannot finish.
Last updated 7/7/2026