Brand Stories

Plopp: The Swedish Chocolate-Caramel Bar

Plopp is the Swedish chocolate bar with a soft caramel center that generations grew up on. Here is the story.

By Gustav Lindqvist, Candy Master· 3 min read
A chocolate bar with a soft caramel center
Quick answer

Plopp is a classic Swedish chocolate bar made of milk chocolate with a soft, runny caramel center, made by Cloetta. Simple and nostalgic, it has been a Swedish favorite for decades and is a staple of the everyday chocolate aisle alongside Marabou.

What is Plopp?

A milk chocolate bar with a soft caramel filling. The appeal is the gooey center against the chocolate shell.

Where it fits

Plopp sits in the everyday Swedish chocolate aisle next to Marabou. Pair it with a pick-and-mix bag.

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Gustav Lindqvist

Gustav Lindqvist · Candy Master

Gustav grew up in Sweden on a strict Saturday-candy schedule, mixing his lördagsgodis bag at the lösgodis wall before he could spell salmiak. He has spent years tasting his way across Scandinavian candy, and now curates the range at TheSweetsTruck, from BUBS sour skulls to the saltiest licorice most people cannot finish.

Last updated 7/15/2026