Marabou: Sweden's Everyday Chocolate
Marabou is the milk chocolate Sweden grew up on, founded in 1916 and now part of Mondelez. Here is the story behind the blue wrapper.
Marabou is Sweden's best-known chocolate brand, founded in 1916 in Sundbyberg and now owned by Mondelez. Its milk chocolate (Mjolkchoklad) in the blue wrapper is a national staple, and the brand also makes Daim, Japp, and other classics. For most Swedes, Marabou is simply what chocolate tastes like.
Founded in 1916
Marabou started in Sundbyberg, near Stockholm, in 1916 and grew into Sweden's default chocolate. The blue-wrapped milk chocolate bar is an everyday icon.
More than one bar
Beyond the milk chocolate, Marabou makes Daim, Japp, and a range of filled bars and bites. It is a whole chocolate family, not a single product. Browse Marabou.
Part of Mondelez
Like many heritage brands, Marabou is now owned by Mondelez, but it stays distinctly Swedish in recipe and identity.
Where Marabou fits
Marabou is the chocolate counterpart to a sour-and-salty pick-and-mix bag. For the wider lineup, see our guide to Swedish candy brands.
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Gustav Lindqvist · Candy Master
Gustav grew up in Sweden on a strict Saturday-candy schedule, mixing his lördagsgodis bag at the lösgodis wall before he could spell salmiak. He has spent years tasting his way across Scandinavian candy, and now curates the range at TheSweetsTruck, from BUBS sour skulls to the saltiest licorice most people cannot finish.
Last updated 6/20/2026