Daim: Sweden's Crunchy Almond Caramel Bar
Daim is the crunchy almond-caramel bar in a thin chocolate shell that Sweden gave the world, and that IKEA made famous. Here is the story.
Daim is a Swedish chocolate bar made of crunchy almond caramel (krokant) coated in milk chocolate. It was created by Marabou in 1953 and is now owned by Mondelez. The hard, buttery caramel center is its signature, and it became globally famous partly through IKEA, which uses it in its almond cake and sells it at the checkout.
What is Daim?
A thin, hard slab of almond-caramel toffee (krokant) in a milk-chocolate shell. The crunch-then-melt texture is the whole appeal.
A Marabou creation
Daim was developed by Marabou, Sweden's chocolate institution, in 1953, and is now a Marabou and Mondelez product. It is one of the brand's most exported sweets.
The IKEA effect
IKEA put Daim on the global map by folding it into its almond cake and selling bars at the exit. For a lot of people, the IKEA checkout is where they first met Daim.
Where Daim fits
Daim is a chocolate-aisle classic rather than a pick-and-mix piece. Pair it with a Swedish candy bag and see the other brands worth knowing.
Keep reading
Gustav Lindqvist · Candy Master
Gustav grew up in Sweden on a strict Saturday-candy schedule, mixing his lördagsgodis bag at the lösgodis wall before he could spell salmiak. He has spent years tasting his way across Scandinavian candy, and now curates the range at TheSweetsTruck, from BUBS sour skulls to the saltiest licorice most people cannot finish.
Last updated 6/19/2026