Are BUBS Candy Vegan and Gelatin-Free?
Are BUBS gelatin-free? Eleven of the twelve BUBS items we import are flagged gelatin-free and vegan. The line-by-line answer, plus the one exception.
Eleven of the twelve BUBS items we import are flagged gelatin-free and vegan, including the cola, bubbelgum, and lemon and raspberry skulls and all seven bulk cases. The exception is the Bubs Sour Skull 90g, where we have no ingredient data on file, so we publish no dietary claim for it and suggest checking the pack.
We import BUBS direct from Sweden, so this answer comes from our own product data rather than from a forum post. Below is the line-by-line breakdown, what "gelatin-free" does and does not tell you, and the one item we will not make a claim about.
Why this question comes up
Gelatin is the default gelling agent in most American gummy candy, and it is an animal product, so it rules out gummies for vegans, vegetarians, and anyone avoiding pork or beef derivatives for religious reasons.
European and Scandinavian candy makers reformulated toward plant-based gelling agents earlier and more thoroughly than the US industry did. That is why so many Swedish sweets pass a vegan check that a comparable American product fails. Our overview of vegan Swedish candy covers the wider category, and the difference in ingredient culture is part of what we describe in Swedish candy vs American candy.
BUBS is one of the clearest examples. It is a foam and chew brand rather than a classic gelatin gummy brand, which is exactly why the answer here is unusually simple.
The line-by-line answer
Bulk cases: all flagged gelatin-free and vegan
- BUBS Wild Strawberry Pomegranate (2.8 kg): gelatin-free, vegan
- Bubs Tutti Frutti (2.6 kg): gelatin-free, vegan
- BUBS Banana (2.8 kg): gelatin-free, vegan
- BUBS Cool Fruity Pear (2.6 kg): gelatin-free, vegan
- Bubs Lemon/Raspberry Skulls (3.2 kg): gelatin-free, vegan
- BUBS Bubbelgum Skulls (2.6 kg): gelatin-free, vegan
- Bubs Cola Skulls: gelatin-free, vegan
90 g bags
- BUBS Forest Berries ovals: gelatin-free, vegan
- BUBS Goody Banana/Toffee: gelatin-free, vegan
- BUBS Raspberry/Cool Hallonskalle skum: gelatin-free, vegan
- Bubs Strawberry Vanilla: gelatin-free, vegan
- Bubs Sour Skull 90g: no ingredient data on file, so we publish no dietary claim
BUBS flagged gelatin-free and vegan
The one we will not claim
We have no ingredient data on file for the Bubs Sour Skull 90g. Not "we think it is fine", not "it is probably the same as the others". We simply do not hold the data, so we do not publish a flag for it.
That may look overcautious next to eleven items that all pass. It is deliberate. A dietary flag is a promise, and the value of the other eleven flags depends entirely on us not guessing on the twelfth. If you need to know before you eat it, read the pack, and if you are a retailer, do not put a vegan shelf talker on that bin. Ask us and we will tell you exactly what we have.
What "gelatin-free" does not mean
Gelatin-free answers one question. It does not answer these:
It is not a gluten claim. Our BUBS records carry gelatin and vegan flags, and we do not publish a gluten-free claim for BUBS. If a customer has celiac disease, that distinction matters. The two claims really do move independently: the Matthijs skulls we carry are gelatin-free and flagged gluten-free, halal, vegan and vegetarian, while the S-Marke discs and the sour pacifiers are gelatin-free and still contain wheat, which is exactly the kind of pairing that catches people out. Our guide to gluten-free Swedish candy explains how to read these flags properly.
It is not a kosher or halal certification. Gelatin is usually the blocker for both, so a gelatin-free product clears the most common hurdle, but clearing a hurdle is not a certification. We do not claim kosher or halal status for BUBS. If you need certified product, ask and we will tell you what documentation we actually hold.
It is not an allergen statement. Gelatin-free says nothing about dairy, soy, or nuts. Always read the pack for allergens.
It is not permanent. Recipes change. We update our flags as our supplier data updates, which is another reason we would rather publish a blank than a stale guess.
For retailers
Accurate dietary flags are worth real money on a Swedish candy wall. Vegan shoppers in the US are used to being told "probably" in the candy aisle, and a wall that gives them a straight answer earns repeat visits.
Practical version: label the eleven flagged BUBS items as gelatin-free and vegan, leave the Sour Skull 90g unlabeled, and never let a gelatin-free label drift into meaning gluten-free. If you are building a dedicated vegan bin, BUBS is the strongest anchor brand we carry, because the entire flagged range qualifies rather than one or two items. Case formats and which SKUs move fastest are covered in BUBS wholesale.
Looking for candy you can actually label? Browse BUBS in the catalog or the full store, and see our vegan Swedish candy guide for the rest of the range. Retailers can apply for a wholesale account, and if you need our ingredient data on a specific item, get in touch and we will send exactly what we hold.
Frequently asked questions
Are BUBS gelatin-free?+
Eleven of the twelve BUBS items we import are flagged gelatin-free and vegan. The exception is the Bubs Sour Skull 90g, where we hold no ingredient data and therefore publish no claim.
Are BUBS skulls vegan?+
The Lemon/Raspberry Skulls, Bubbelgum Skulls, and Cola Skulls are all flagged gelatin-free and vegan. The Sour Skull 90g has no data on file, so we make no claim on it. All the skull formats are compared in our BUBS skulls guide.
Is BUBS candy gluten-free?+
We do not publish a gluten-free claim for BUBS. Our BUBS records carry gelatin-free and vegan flags only. If gluten is a medical issue for you, read the pack rather than relying on the gelatin flag.
Is BUBS halal or kosher?+
We do not claim halal or kosher certification for BUBS. Gelatin is the usual blocker for both and eleven of our twelve BUBS items are flagged gelatin-free, but that is not the same as certification.
Why do so many Swedish candies avoid gelatin?+
Scandinavian and European makers moved to plant-based gelling agents earlier and more widely than the US industry, so a Swedish sweet often passes a vegan check where its American equivalent does not.
Which vegan-flagged BUBS should I try first?+
Wild Strawberry Pomegranate is our best selling BUBS item, and the Forest Berries ovals in the 90 g bag are the easiest way to sample. Where to get them is covered in where to buy BUBS candy in the US.
Keep reading
Gustav Lindqvist · Candy Master
Gustav grew up in Sweden on a strict Saturday-candy schedule, mixing his lördagsgodis bag at the lösgodis wall before he could spell salmiak. He has spent years tasting his way across Scandinavian candy, and now curates the range at TheSweetsTruck, from BUBS sour skulls to the saltiest licorice most people cannot finish.
Last updated 8/11/2026