Swedish Candy Brands: The Complete Guide
BUBS, Marabou, Malaco, Fazer and more: a practical guide to the Swedish and Scandinavian candy brands worth knowing, and which to start with.
The Swedish candy brands worth knowing are BUBS (modern viral sours, vegan), Marabou (Sweden's everyday chocolate), Malaco (the mass-market default), and Fazer (the Finnish-Swedish chocolate giant), plus smaller makers. BUBS is the easiest starting point; Marabou is the chocolate everyone knows.
BUBS
The modern brand non-Swedes know first, thanks to the viral skull sours. Independent, vegan, and intensely flavored. See the BUBS range.
Marabou
Sweden's default milk chocolate, founded in 1916 and now part of Mondelez. The Marabou story also covers Daim, one of its most famous products. Browse Marabou.
Malaco
The everyday candy brand in every Swedish grocery store, behind classics like Gott & Blandat and the salty Djungelvral. See Malaco.
Fazer and the wider field
Fazer is the Finnish-Swedish chocolate icon, and there is a long tail of smaller makers. The Nordic candy world also overlaps with Dutch and other European brands on the pick-and-mix wall.
Where to start
New to all this? Start with BUBS, add Marabou chocolate, and try one salty licorice piece. Our 15 best Swedish candies is the shortlist.
Keep reading
Gustav Lindqvist · Candy Master
Gustav grew up in Sweden on a strict Saturday-candy schedule, mixing his lördagsgodis bag at the lösgodis wall before he could spell salmiak. He has spent years tasting his way across Scandinavian candy, and now curates the range at TheSweetsTruck, from BUBS sour skulls to the saltiest licorice most people cannot finish.
Last updated 6/17/2026