Swedish Chocolate: Marabou, Daim, Kexchoklad and More
Swedish chocolate is everyday, milky, and beloved, led by Marabou and joined by Daim and Kexchoklad. Here is a guide to the Swedish chocolate worth knowing.
Swedish chocolate centers on Marabou, the milk chocolate Sweden grew up on, plus icons like Daim (crunchy almond caramel) and Kexchoklad (crisp wafer). It is smooth, milky, and everyday rather than fancy, and it pairs perfectly with the Swedish fika coffee ritual.
Marabou: the everyday bar
The blue-wrapped milk chocolate is Sweden's default. Read the Marabou story or browse Marabou.
Daim: crunchy almond caramel
A thin slab of hard almond caramel in chocolate, made famous worldwide by IKEA. See Daim.
Kexchoklad: crisp wafer
Crisp wafer layers in milk chocolate, an everyday fika staple. See Kexchoklad.
Where to start
Start with Marabou milk chocolate and a Daim, then add a pick-and-mix bag.
Keep reading
Gustav Lindqvist · Candy Master
Gustav grew up in Sweden on a strict Saturday-candy schedule, mixing his lördagsgodis bag at the lösgodis wall before he could spell salmiak. He has spent years tasting his way across Scandinavian candy, and now curates the range at TheSweetsTruck, from BUBS sour skulls to the saltiest licorice most people cannot finish.
Last updated 7/8/2026